The Masterpiece Ultra Magnus toy was released in 2004. This version of Ultra Magnus includes a cardboard trailer for his vehicle mode, a small version of Megatron in gun mode, the Matrix of Leadership, an energon axe and a rifle. This Transformers Masterpiece toy is actually a redisigned version of the Optimus Prime masterpiece toy.
Ultra Magnus is an Autobot. Ultra Magnus is as good a soldier as a commander could ask to have in his army. Ultra Magnus is a great fighter. He feels more comfortable when he is given orders. Ultra Magnus is not comfortable when he is asked to lead. Ultra Magnus finds it in himself that he is a follower and not a commander. He tries to look for different options when he is put to leadership but when he is put as a leader, he is fair and courageous. Ultra Magnus is more than ready to sacrifice himself for the greater good of his companions or for the fate of the missions. Ultra Magnus will also be ready to protect those under his command. Even though he was not comfortable in command, he was the commander of Autobot city in Transformers The Movie. Ultra Magnus is willing to accept leadership in a smaller capacity, rather than head commander.
Ultra Magnus carries missile launchers which could hit a target that is 30 feet away. When he is in car or alternate form, he transforms into a car carrier so he can transport his other Transformers. The Ultra Magnus' toy has a smaller body, which is almost identical to Optimus Prime. Both Optimus Prime and Ultra Magnus have a similar car or alternate form. The only difference between the two is that Ultra Magnus has mostly white colors and Optimus Prime has a more red, blue and silver pattern.